Sibling design team refocus business model to market
From small seeds can grow big business and the brother and sister team behind Enrich and Endure have built on their ideas with powerful marketing tools across all media, pushing forward with a niche product range, gaining ground rapidly in a competitive sector. Siblings Sarah and Lorcan Quinn from Banbridge in N.Ireland initially set up as a homewares company. An obsession with quality food and good coffee led to their inclusion of a linen apron in the range after collaborating with one of their favourite coffee shops. The pair now focus solely on producing their apron, working with other quality cafe and restaurant brands all the while developing a strong commercial brand of their own. ‘Enrich & Endure’, is an engaging marketing concept focusing on quality product and a belief in the power of ‘local’, ‘custom-made’, ‘enduring’ and ‘linen’.
We featured the ‘Classic Apron Design, Electric Blue’ in our 2018 Tour (not on show in Our Linen Stories Dovecot).